Antonio Lauria, President – Prior to founding Liquid, Antonio was a career nightclub and restaurant manager. He has been booking talent and producing live music events since the early ’90s. Leveraging nearly 20 years of management, organizational, and production experience, Antonio entered the event marketing profession in 2006 to manage a variety of field executions for Motorola programs nationwide. Antonio quickly made a name for himself as an in-demand event and tour manager in Chicago’s robust experiential agency universe. Wanting to provide clients a deeper range of services, Antonio founded Liquid in 2008 with his wife and business-partner, Jen. As a team, they launched Liquid Event Marketing Solutions with high profile contracts to manage national experiential marketing programs in categories including spirits, QSR, sports, health & beauty, and consumer package goods. Antonio has managed sponsorships on concert tours with the Jonas Brothers, Beyoncé, and the Uproar Festival as well as a multicultural concert tour sponsored by Toyota. He studied Mathematics at Tufts University, later attending NYU to major in Music Business and Technology.